This is one of a series of informational videos for Luseklinikken. It is, again, what I consider passive social content. It is helpful, hopefully engaging, and does not directly try to sell the viewer anything. It can be promoted, or posted organically. Although difficult to perceive if you don’t understand Norwegian, the client’s eccentric and funny mannerisms served as a kind of hook for each part in this series, which we ultimately decided was sufficient. Looking back, I definitely think they could have benefitted from some additional elements of interest.