This was a totally last-minute project for PUMPHOUSE and their launch of a new service. I had mentioned that a teaser could be beneficial for building hype, but due to a lack of time, we never landed on an idea. I just told them I’d figure something out. The evening before we needed to launch the teaser, I sat down at my home-office and just started piecing a loose idea together. I worked through the night, filmed my hands a bunch and it ended up turning out to be pretty cool! I also designed the logo for this service – kind of a separate brand – accompanied by a logo-animation.