This was a totally experimental project that I made on my own time, for PUMPHOUSE. Originally, this video was to be a so-called “filler post”, posted in between larger projects. We had previously done this through static posts, and segments from workout sessions with a Norwegian comedian, but I wanted to see if stunning visuals highlighting their world-class equipment could also work. Although somewhat of a “flop” in its success as a totally organic “filler post”, I realized this kind of content could work fairly well as passive advertising – similar to the passive ads for DNT - with some tweaks.

This was filmed entirely with a camera and a tripod. No other equipment such as lights or a gimbal.