PUMPHOUSE - 2025

SHORT-FORMAT AD

ZERO BUDGET | NO ACTORS | NO PLANNING

This is just about the definition of a “low-threshold” ad, promoting a class. I feature it because of how funny I find the two coaches’ interactions, which were not strictly intended for the video, but rather took place as I was setting up the camera. I do like to capitalize on moments like these for content that is otherwise quite un-interesting. The interactions weren’t actually that funny in person, but I think I stitched them together in a manner which enhances them. It helps if you understand Norwegian, of course.

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