Another project for DNT Tungestølen from the set of “passive” ads intended for promotion on social media channels. They are passive, by my definition, due to their invisible, seamless character. The goal is not to be loud, agressive or very direct, but to showcase the product / service through meaningful content – in this case, beautiful scenery. It boils down to ensuring that not a single person comes across this type of content and feels irritated, because they know they’re watching an ad. The same goes for most of my productions, but to an even larger extent with these “passive” ones. Many of my productions, like this one, are naturally very cost-effective as well.