A really fun project for a great client who gave me full creative control. The client had previously done most of their marketing and advertising in-house, so this was them experimenting with more high-end, creative productions through external bureaus and freelancers. This ad was accompanied by another, focusing on a different part of the story.

It was originally set to be very simple, comedic social media content, but them giving me creative control meant that I went a bit beyond that. The actors are two of my good friends and some of the more “ambitious” sequences utilized AI to varying degrees. This was my first attempt at advanced “3D” animations, that were achieved by combining multiple AI-generations with manual animation – not truly 3D-animation.

I’m happy with the result, and so was the client, but it is perhaps lacking clarity in some places – something I view as an area with potential for improvement in my work. But I was definitely thrilled by some of the shots and animations I was able to achieve through my AI-assisted workflow!