This project involved extensive use of AI-assisted set extensions and AI-generated props, all to minimize the cost of production. No professional actors were used, either. Some major issues and disagreements lead to the project’s tone being somewhat derailed, finally resulting in the third act being a lot more “commercial” than what I would have preferred, but the first and second acts are solid.

This was the first project where I heavily relied on AI as my assistant. Most of the props, such as the atlas stone, the food in the fridge, even the concrete supporting the plank, were added in post. The text-messages were also not part of the original script, but were added to ensure that the ad’s message was clearly communicated, since there was no dialogue.

This ad targeted the brand’s pre-existing followers who were not yet customers. It was accompanied by another ad that targeted those who were totally new to brand.