To this day, this project remains one of my favorites. The film takes the viewer along on one of the most stunning hikes in Norway, up to Europe’s largest glacier. The ad was mostly filmed in a documentary-like fashion, without a concrete plan. Despite the beautiful “cabin resort” Tungestølen being designed by a renowned Norwegian architecture firm, my goal was first and foremost to highlight the scenery.

Although minimally promoted online, it did well organically, despite it being primarily intended for promotion on more traditional channels.