My first “official” advertising gig, a promotional video for an MMA-fight, featuring Norway’s most prominent UFC prospect, Jon Vetle Furuheim. I went into this project pretty much blind, with a minimal understanding of what would make for an effective promo. I didn’t even have my own camera at the time. All things considered, I think the end-result is good. The fight was unfortunately cancelled, so the video was never properly utilized. I did, however, continue to collaborate with Jon Vetle and his gym, Frontline.