This was my first project for PUMPHOUSE, still at a stage where I was figuring out which direction my productions were to go in. Similar to the ad for DNT, this ad is somewhat long and slow-paced, with a heavy emphasis on beautiful visuals. This was truly a “barebones” shoot, with no equipment other than my camera, and, of course, no professional actors.

This project led to me being hired by PUMPHOUSE on a retainer, for almost a year and a half. Although still a good production in my eyes, it is definitely outdated in terms of its advertising efficacy – again, I was still pretty new to producing actual marketing content. This was one of my last projects delivered in 16:9 instead of 9:16.